Research fields
Marketing & Consumer Behaviour
- Social Marketing and behaviour change
- Technology and consumer behaviour
- Sustainable products marketing
- Luxury marketing (e.g., status, power)
- Branding
- Impact of digitalization on marketing
Groupe : Prof. Valéry Bezençon / Prof. Bruno Kocher
Strategic Management, Organizational Theory
- Networks and networking strategies
- Social capital dynamics
- Entrepreneurship and networks
- Upper echelons theory and top management teams
- Self initiated expatriates (SIEs)
- Organizational learning and knowledge management
Innovation / Strategic Management, Corporate Sustainability, Organization Theory, Qualitative Research
- Innovation, change and strategic adaptation
- Business models
- Regulation and firms' adaptation to regulatory change
- Managerial and organizational cognition
- Energy transition, climate change, hardening of corporate social responsibility
Human resources Management
- Managing and leading HR in digital oriented and knowledge intensive firms
- HR management for network organizations
- HR management for inclusive and sustainable firms and societies
- Inclusive corporate governance
- International HR management
- Collaborative organizational forms and business development
- Organizational and HR development within media industries
- News media business development and sustainability
Groupe : Prof. Cinzia Dal Zotto
