Prof. Bruno Kocher


Bruno Kocher is full professor of marketing at the Faculty of Economics and Business at the University of Neuchâtel. His interests revolve around luxury marketing and branding, notably from a digital perspective. Before joining the University of Neuchâtel, he was an assistant professor at HEC Paris and HEC Lausanne, where he was in charge of the marketing track of the master in management. Bruno Kocher holds a Ph.D. from the University of Lausanne and was a Swiss National Science Foundation fellow at Baruch College (City University of New York). His research has been awarded several grants and was published in leading academic journals such as the Journal of Marketing.

Areas of expertise

  • Luxury marketing (e.g., status, power)
  • Branding
  • Marketing and digitalization



  • Integrated marketing communications
  • Marketing research


  • Marketing Management
  • Marketing & Globalization


Past teaching

  • Methodology in Research Management (UniNE)
  • Principles of Marketing (HEC Lausanne)
  • Consumer Behavior (HEC Lausanne and HEC Paris, master and Ph.D. level)
  • Marketing Research (HEC Paris)

Research activities

Professional experience

  • Assistant professor, HEC Paris
  • Assistant and invited professor, HEC Lausanne


  • Institute of Management, Rue A.-L. Breguet 2, 2000 Neuchâtel
  • Office : R 165
  • Email : bruno.kocher@unine.ch
  • Phone : +41 32 718 14 09